July 13, 2012

Why SIP Trunking Over Ethernet Makes Sense

If your business is like many of today’s enterprises, you’re constantly looking for ways to make the most of your current unified communications investments—and you’ve probably heard that SIP trunking can help you do just that. But what you may not have heard is the role that Ethernet can and should play in your SIP trunking designs. Certainly, SIP trunk service via Ethernet helps you to maximize the value of your existing investments, but that isn’t the only reason why you should choose SIP trunking over Ethernet. Let’s take a look at a few more reasons why SIP service via Ethernet makes sense:

Reduced costs: Does your business use a high amount of bandwidth? Are you currently working from a centralized design? If you can answer “yes” to both of those questions, you’ll be happy to know that business SIP trunking via Ethernet has the potential to dramatically reduce your access costs—in many cases, cutting them in half or more. By using SIP trunking to gather voice data from all of your locations into a few concentrated network areas, you’ll be able to create a flexible system that will grow as your business’ volume of voice calls grows. And as a bonus, using Ethernet means you can avoid the hefty fees associated with MPLS IP overhead, further reducing costs.

Improved negotiating power: Because SIP trunking can take place as part of a phased approach that gradually removes PRIs, you’ve got more leverage when it comes to negotiating. Unlike other solutions, you can easily shop around for and try out SIP trunking providers outside of your current MPLS provider—giving you the chance to negotiate more attractive pricing and terms than if you were relegated to receiving all of your services from a single provider.

Enhanced scalability: If your current centralized SIP trunk service designs rely on TDM, consider this: As your call volume increases over time, it will get to a point that your business will either need to add more DS-3s to keep up with the growth—or, you’ll need to make the switch to Ethernet at that time. Building Ethernet into your current SIP trunk service design means you’ll be able to handle spikes and shifts in call volume without having to worry about the downtime and frustrations associated with reprovisioning. By taking advantage of a tiered port Ethernet plan, you’ll have the flexibility and scalability your business demands and can respond to changes in your business and call volume dynamically.

Ethernet SIP Service is a Smart Choice

SIP Service via Ethernet is a smart choice for enterprises because it offers a variety of benefits. By building upon your existing capital investments, SIP Trunking over Ethernet lets you avoid unnecessary capital expenditures while you’re enjoying ongoing access cost savings that come along with Ethernet SIP trunking. Perfect for a phased implementation, SIP Trunking gives enterprises the unique ability to negotiate pricing and terms without being locked into a single service provider. And SIP Trunk designs that make use of Ethernet are highly flexible and scalable, meaning you can handle changes in call volume with ease. If your business is interested in making the most of its unified communications investments, SIP Trunking over Ethernet is definitely one option you’ll want to explore.

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